David LoVerme

While Boston was getting pounded by snow, I had the opportunity to head a little ways south where I got to visit NYC analytics startup Chartbeat.  My hosts were Account Executive and BC Alum Andrew Oddo and Head of Talent Cat Hernandez.  The company itself creates sleek dashboards and monitoring tools that help publishing companies visualize in real time what stories, topics, and key words are performing best at any given moment.  The immediacy of the information and insights allows its customers to act upon it in real time to tweak headlines or social stories and see real time results.  The companies tools also help to build a social strategy and the company is constantly evolving to find new ways to help its customers.  I had the opportunity to tour the offices and to see some of the dashboards in action.  Not only were they useful and intuitive, but the…

Having had some success driving traffic to our site using Facebook Ads, we decided to target LinkedIn for our next experiment.  As a professional social network, LinkedIn has significant information about education, work history, and industry that could help us target BC Alumni in the Technology Space.  Our goal with this campaign, therefore, was to find decision makers in this space, and bring them to the Alumni Central landing page of our site.  From this page, they can learn more about how to help the club including checking out the Hire an Eagle profiles, following us on social media, and even signing up to be a resource.  All in all, we expected that LinkedIn would provide a great opportunity for us to learn a new channel and gain some significant alumni exposure in the process.

Initial Experience

In beginning the process, the first thing I noticed was that the flows…

One of the Tech Club’s three goals is to build the key skills that will make our members successful in the Tech sector.  Since many of our members are interested in Product Management and Start-Ups, we decided to start our own Product Team.  The goal?  Go through the entire product development process from identifying pain points to testing hypotheses to prototyping to launching a product.  In our last update, we had arrived at five different hypotheses to address two different pain points.  Since we don’t have the resources to build all of them, we needed to figure out how to test the concepts for user acceptance early on in the game.

The First Concept

Our first concept was a service you could check before leaving the house that would remind you of what you needed to bring with you.  It would adapt to your preferences and to current trends…