David LoVerme

Having had some success driving traffic to our site using Facebook Ads, we decided to target LinkedIn for our next experiment.  As a professional social network, LinkedIn has significant information about education, work history, and industry that could help us target BC Alumni in the Technology Space.  Our goal with this campaign, therefore, was to find decision makers in this space, and bring them to the Alumni Central landing page of our site.  From this page, they can learn more about how to help the club including checking out the Hire an Eagle profiles, following us on social media, and even signing up to be a resource.  All in all, we expected that LinkedIn would provide a great opportunity for us to learn a new channel and gain some significant alumni exposure in the process.

Initial Experience

In beginning the process, the first thing I noticed was that the flows…