One of the things I like most about product management is that it gives me the opportunity to touch virtually every part of the business. I’m as likely to be looped into a sales call as I am to be reviewing a database diagram with a software architect. However, that breadth of experience can make it difficult to understand what is required in the Product Manager (PM) role. In my opinion, it breaks down to five key duties:
- Research
- Prioritize
- Design
- Build
- Evangelize
I’ll describe these in detail below. If you can develop clear competencies in these areas, you will find success in any product role whether you are at a small consumer startup, a massive public enterprise software company, or anything in between.
Continue reading “The five key duties of a product manager”